Guerilla Internet Marketing Tips

A successful career in property management or leasing is partially gauged by your occupancy rate. Marketing vacant apartment homes is a key component in keeping apartment units filled with amazing residents.  In this article, we’ll give you tips and tools to help you be prepared to quickly and effectively promote upcoming vacancies.  By marketing your vacancies in a timely and visually appealing manner they stand out from your competition; the potential online audience is limitless!

Here are some tips and tools to help you promote your communities available homes so that they stand out from your competition and has a generous audience online.

Because it was free and simple, Craigslist was once a “go to” resource for advertising and searching for rentals.  However, due to scammers who prey on renters by claiming to be a property owner then fraudulently collecting rents and deposits, in addition to owners over-posting a vacancy in an attempt to maintain a top position among a list of ads, Craigslist has gained a poor reputation for marketing and searching rentals. 

Fortunately a few other websites with an established respectibility and massive online audience now permit you to advertise rentals without the high cost associated with sites like Apartments.com and Rent.com which tend to act as more of a showcase for newer and larger communities.

Renters can now search communities on Trulia and Zillow, both of which offer extensive neighborhood data and resources such as detailed school reports, mass transit options, affordability demographics and an online community where users interact socially.

 

If you prefer a more one-stop shop service, Reallyo.com offers a listing syndication of all your rentals for $39/mo. automating your vacant apartment homes to Apartments.com, Homes.com, Rent.com, PadMapper.com, AparmentList.com and more.

Alternatively, you can make your community more inviting by creating a video/virtual tour with ease using Windows Movie Maker.  Gain even more added exposure by publishing your video tour to YouTube! Windows Movie Maker is a free and easy to use software that allows you to browse for images, apply a variety of visual effects, add subtitle text, import music, or even integrate added video clips into your animated slideshow. Once you’ve created your video tour, upload it to a YouTube account you create just for your community.

Windows Movie Maker is no longer available for download

 
  • Windows Movie Maker, part of Windows Essentials 2012, is no longer available for download. Websites that offer free downloads of Movie Maker are not offering the real thing, and those downloads may contain malware, viruses, or hidden costs.
  • Instead, try making movies with the Photos app that comes with Windows 10. The latest version of the Photos app includes the ability to create and edit videos with music, text, motion, filters, and 3D effects. Visit Microsoft Store for more video creation and editing apps.

If you find yourself posting a home somewhere like a message board, classified website, forum or other website you find resourceful, here’s a tip on how to make a clickable link you can create to draw visitors to your communities website for additional information or call to action such as filling out a rental application…

EXAMPLE:

The design of Best Apartment Homes is colorful, urban, edgy, and art focused with unexpected twists. The vibrant composition provides a colorful canvas where street art is actively embraced. Look for dramatic, modern, gritty, and underground styles. We embrace cargo containers, bicycle reflectors, and shipping pallets – putting a new edge on the reclaimed trend.

Now Renting!  Apply Online and Get the First Month’s Rent FREE!

Click here to view photo gallery | Click here for online application & to get 1-month’s FREE rent!

If posting an advertisement online and the area you’re entering text doesn’t have the editing icons allowing you to format words to bold, italic, left/right align, etc., (like the text box on Craigslist) you can make a word or string of words click to another page by using a little bit of HTML.  To make the words “click here” a link, simply type <a href=””>click here</a>.  Put the link you’d like to send people to between the quotation marks.   

<a href=”https://www.zillow.com/b/855-brannan-san-francisco-ca-9NJxcd/“>Click here to view photo gallery</a> | <a href=”https://www.zillow.com/rent-affordability-calculator/“>Click here for online application</a>  to get 1-month’s FREE rent!

 

 

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